- The main researches focus on the four topics of the Chair on Social networks:
- Metrics, modelling diffusion of information on social networks, e reputation
- Social networks usage
- Customer Relationship Management on social networks
- Innovative methods of market research in marketing
- Efficient e-marketing strategies in B to B and B to C
Chair on social networks with La Poste group, Pages jaunes group, Danone (3 years program).