Research objectives

• The main researches focus on the four topics of the Chair on Social networks:

• Metrics, modelling diffusion of information on social networks, e reputation
• Social networks usage
• Customer Relationship Management on social networks
• Innovative methods of market research in marketing

• Efficient e-marketing strategies in B to B and B to C

Scientific Projects

Chair on social networks with La Poste group, Pages jaunes group, Danone (3 years program).

TEM Researchers

• Christine Balague (Team Leader)
• Madeleine Besson
• Olivier Epinette
• Lamia Mamlouk
• Olivier Segard
• Florian Paillason
• Patricia Baudier
• Marie Haikel
• Yingmin Liu